Lesson 11
More women are watching Super Bowl.
Women don’t like commercials as much as men.
In the last ten years, the percentage of women watching the Super Bowl between the ages of 18-54 has increased by nearly 10%. This is according to an article in ADWEEK Magazine and Nielsen Research, the company that runs TV and Cable Ratings. http://www.adweek.com/aw/content_display/news/agency/e3i38c60ff3da19ea86511ec2e311f86bd8
The 2008 Super Bowl was viewed by the following:
46 million of the viewers were men, aged 18 and older.
38 million of the viewers were women, aged 18 and older.
Research shows that women don't seem to enjoy the Super Bowl commercials as much as men.
This study showed that 7% of the commercials were better liked by women than by men.
On the flip side, 25% of all the commercials were better liked by men than women.
A possible reason for this disparity, ADWEEK reports that 35% of the commercials targeted men.
Football, Football For Women, Football 101,DVD
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About Me
- I Am A Woman and I Know Football
- http://iamawomanandiknowfootball.com I am a television producer, football fan,and father of two college-aged daughters who inspired this project. They wanted to learn about football. When I researched the interest in this subject,I discovered that a lot of women and girls from all kinds of backgrounds wanted to know more about the players, rules and strategy. With the collaboration of more than a dozen women, we produced this "learn and laugh DVD " from the female point of view. Thank you for visiting. Ron Petrovich http://iamawomanandiknowfootball.com
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